About

I am Dr. Tanja Kojić (also written Tanja Kojic), exploring where new media and intelligent technologies meet, and how immersive solutions shape human experience across real and virtual worlds.

As a Senior Researcher at the Quality and Usability Lab (QU Lab) at TU Berlin, my work focuses on the human side of immersive systems. I investigate how factors such as interaction design, embodiment, environment, and social context shape user experience, engagement, and acceptance. Rather than looking only at technical performance, I aim to understand how technology feels to users — whether it is intuitive, safe, inclusive, and meaningful in real-world situations.

My research combines experimental studies, user experience evaluation, and interdisciplinary collaboration. I work closely with academic and industry partners across Europe, contributing to projects that explore immersive technologies in areas such as education, mobility, and digital culture. Alongside research, I am passionate about teaching and mentoring students, and about translating complex technological concepts into accessible knowledge. I strongly believe that the future of immersive technology depends not only on what is technically possible, but on what is valuable and usable for people.

Research Focus

• Human Experience in XR – Measuring, modelling, and improving user experience, performance, and well-being in immersive environments. This includes investigating presence, engagement, comfort, and technology acceptance, with a focus on understanding how immersive systems perform in real-world use and during longer-term interaction.

• Intelligent and Multimodal Interaction – Designing adaptive, multimodal, and AI-supported interaction systems for immersive and interactive media. This includes exploring how combinations of modalities support natural, efficient, and accessible interaction in complex digital environments.

• Real-World Context – Studying how immersive and interactive technologies are experienced, adopted, and used in real-life environments. This includes applications in domains such as education, culture, mobility, and safety, with a focus on translating technological innovation into solutions that create measurable value for users, organisations, and society.

Curriculum Vitae